Oh, this is just too good. A few days ago I posted about the acai berry supplement scams that have hit the Internet. But this new one I found just takes the cake.
I want you to click on this link to a site called News13 Direct. If you don’t feel comfortable going to an unfamiliar site, I’ve also included a screen shot of the site’s front page here. Or you can just click on the smaller version you see in this post.
Did you look at the site, or the screen capture? News13 Direct. Hmm, appears to be the news site for a New York television station. Look just to the right and under the photos of the anchors. Yep, says New York, NY. And look at the menu items.
News. Weather. Sports. Entertainment.
Sure looks like a local television station’s site. News on the front page. Sports, business, weather, etc all available by menu. Of course, I don’t live in New York, but it looks like News13 is one of the city’s local news affiliates.
Let’s check out the headline story on the front page:
“Health Specialist Cathy Diaz Reports On Her Experience Using Resveratrol”
A news report written by the station’s health “specialist”.
The first few lines:
I’m a 35-year-old news veteran, who’s been covering health and wellness news for more than a decade. I admit I can sometimes be jaded and skeptical with an ‘I’ve seen it all attitude.’
When the news director John Beamer asked me to do an investigative report on the nutritional supplement Resveratrol when combined with Dermapril, I had no idea that I would end up as the ’star’ of my own story. But I did!
Apparently this is a news investigation into the nutritional supplement resveratrol. Resveratrol is the stuff found in red wine that provides healthy antioxidants. It’s also in the current class of wonder supplements, along with the acai berry, that are supposed to provide “miraculous” anti-aging, weight loss, and cancer prevention benefits.
At first glance, this story appears to be a welcome change from all the hype we see around resveratrol on the Internet. An actual news investigation by a health “specialist”. Now maybe we can get some facts around whether resveratrol really works and whether I should be spending my hard earned money on buying it in pill or powder form.
The story goes on, citing multiple “authoritative” sources who rave about the benefits of resveratrol. The story also includes multiple links to a site ResveratrolUltra.com, where lo and behold, you can get a free trial of this miracle supplement! How convenient.
Okay, let’s look closer.
Take a look at the top of the News13Direct site (or screen capture). See there just above the header in really tiny print? It says “Advertisement“. But it’s really small and blends into the brown background.
So, our television news site with it’s authentic look and feel, including the requisite airbrushed photos of the on-air personalities, is really a fake.
There is no News13. There is no health “specialist” Cathy Diaz. And most importantly, there is no objective or investigatory evidence around what resveratrol is or what, if any, benefits it provides.
Furthermore, the site links back to ResveratrolUltra.com via what is known an affiliate link. That means someone is making a commission everytime someone clicks on one of those links and actually buys into the ResveratrolUltra free trial program.
Do your homework people. These guys are getting really sneaky.