Rising Up For Primetime

May 7, 2009 by JD
Filed under Health, Information, Just Smile

We’ve all seen the commercials.

Older couple glance at each other across a room. Eyebrows lift slyly, music kicks in, and the next shot is the woman lounging on a clearly rumpled bed, smiling, while the man lies next to her with a smug grin.

Erectile dysfunction ads are popping up all over television, even during the prime time hours. Well, Rep. Jim Moran, a Democrat out of Virginia, is leading the charge to have these “lascivious and suggestive” ads banned from the airwaves during hours when children might be watching. It seems that, in his opinion, it’s okay for children to sit through primetime episodes featuring murder, mayhem, and Ryan Seacrest, but not when they are interrupted by tame commercials featuring the little blue pill.

Moran has actually introduced a bill that would prohibit the broadcast of these ads between 6 am and 10 pm, relegating them to the overnight hours typically infested with ads for chat lines, phone psychics, and ambulance chasing attorneys. Not exactly the exposure that Pfizer, the maker of Viagra, is looking for.

And they plan on fighting back

According to CNN, Pfizer has responded with the following statement:

“Pfizer is committed to responsible advertising… In line with our policies and the policies of the industry, Viagra advertising is aired in shows most likely to reach men suffering from erectile dysfunction…”

So, that quote got me thinking.

What shows are most likely to reach men suffering from erectile dysfunction? Which of your favorite series appeals to men with, ummm, faulty antennas?

If I had to guess, I’d say those big advertising bucks from Pfizer, GlaxoSmith, and the other ED miracle pill pushers would be targeted at shows like: